ING (NYSE:ING) is a global financial institution of Dutch origin offering banking, insurance and asset management to over 60 million private, corporate and institutional clients in more than 50 countries. ING employs over 112,000 people in 50 countries, including more than 10,000 in the US, and has been operating in America for over 100 years. ING does business online, over the phone and by mail - without the overhead and high operational costs of other banks.
ING desired to create an online experience to educate consumers on money management best practices. ING partnered with CNN to provide rich content assets from their holdings, including DC Comics and well known movie assets.