Fig Leaf created a co-branded online proofing system system that played off the roots of Curtis’ well-known existing brand. Using color and curved imagery, Fig Leaf designers gave the site a fresh and dynamic feel. The site’s design also reinforces dependability with circular elements suggesting a successful fulfillment process. Fig Leaf developers added personalization to the site to enhance the visitor experience by customizing the site’s content based on each customer’s unique profile.
The Macromedia Flash-based proofing system provides a complete management system for Curtis’ corporate clients to create and administer online proofs for business cards, stationary and letterhead. With a flexible, roles-based security system, end-users log in to a customized site where they can accomplish tasks such as laying out their own business cards within administrator defined confines, and submit approved items for printing.