Solutions: Content Management, Google Search, Custom Applications
Vertical: Association, Nonprofit

The Heart Rhythm Society is the international leader in science, education and advocacy for cardiac arrhythmia professionals and patients, and the primary information resource on heart rhythm disorders. Its mission is to improve the care of patients by promoting research, education and optimal health care policies and standards.

The society desired to create a new public website which would encompass the needs of their users and provide a unified experience for the organization's multiple web sites in terms of search and navigation.  The goals for creating a new site included helping to promote products and services, maintain a position as a resource tool for their industry and well as drive membership and improve member services.

Fig Leaf Software married a new design with the organization's Content Management System (CMS) and implemented a Google Search solution to enable members and non-members to find information from throughout the organization's multiple web properties (including their main site, foundation site, and annual meeting websites.  Fig Leaf set up the system so that search results are displayed but non-members must join or authenticate before accessing secure documents or content. 

Fig Leaf implemented a customized calendar system, ad banner system and a "Find a Specialist" application which enables users to quickly and easily find Heart Specialists based on location information pulled from the organization's association management software.  The Find a Specialist capabilities were built to include a Google Maps mash-up enabling users to get maps and directions thereby improving member visibility on the association's site.

The new content management system enables non-technical content contributors to easily add and maintain site content with little reliance on technical resources.  Since the site is fully integrated with the organization's association management system the members profile data is maintained by the individual members with approvals from the Society.  The site has full eCommerce integration for apparel and accessories, publications, patient education materials, prep courses and membership renewals.

Fig Leaf has continued to manage and maintain the Heart Rhythm Society website and supports the organization with updates and upgrades.  Fig Leaf has provided training to key staff in the IT department and has worked with the Heart Rhythm Society on enhancements to the site.