Fig Leaf Software hosted a creative session to bring key project stakeholders to the table to discuss their needs and wants for the new High Concrete Accessories eCommerce Website. Following the creative session, Fig Leaf suggested a new information architecture and navigational structure for the new Website followed by design comps which integrated the new site design with the company's corporate brand.
Fig Leaf's project managers worked collaboratively with the High Concrete Accessories marketing department and business units to detail requirements and ensure that the new site would enable customers to quickly and easily create an account and order concrete accessories online.
Since the business users desired to be able to easily manage and maintain the Website content without having to rely on their in-house IT department, Fig Leaf implemented the CommonSpot Content Management System. CommonSpot provides non-technical content owners with the ability to easily add, maintain and publish Web content via a Web browser with no software to install on the desktop.
Features of the new site created by Fig Leaf include:
- Customer Login / My Account and Subscription capabilities
- Product icons, photos, description, part and pricing
- Part specifications and documentation
- Cost Calculators
- FAQs
- Hard Copy Mailed Newsletter or eNewsletter subscription capabilities
- Print, Save or Email a Friend capabilities
- Ask an Expert form with PDF, TIFF, JPG and DWG Upload Capabilities
