Fig Leaf Software hosted a creative session to bring key project stakeholders to the table to discuss their needs and wants for the new High Steel Structures Website. Following the creative session, Fig Leaf suggested a new information architecture and navigational structure for the new Website followed by design comps which integrated the new site design with the company's corporate brand.
Fig Leaf's project managers worked collaboratively with the High Steel marketing department and business units to detail requirements and ensure that the new site would enable customers to interact with the site in a way that would provide the company with the ability to extend the reach of their offline marketing strategies.
Since the business users desired to be able to easily manage and maintain the Website content without having to rely on their in-house IT department, Fig Leaf implemented the CommonSpot Content Management System. CommonSpot provides non-technical content owners with the ability to easily add, maintain and publish Web content via a Web browser with no software to install on the desktop.
Features of the new site created by Fig Leaf include:
- Welcome Flash banners
- Email, Printer Friendly and Print to PDF capabilities for all pages
- Technical Library, Spotlight & Featured Projects Links
- Shipping Advisor
- FAQs
- Event Registration
- Newsletter sign up and Past Issues
- FTP Request Form and Capabilities
- Project Gallery with View by Project Type for Bridges, Building & Industrial, Erection Services, Emergency Replacements
- Ask an Expert form with Architectural Drawing Upload Capabilities
