Fig Leaf worked closely with the NMHM staff to understand the users of the public Web site. As part of the kick-off creative session, Fig Leaf's team toured the museum to get an understanding of the museums unique collection of specimens. With a deeper understanding of the collection and the museum's visitor base, Fig Leaf set off to create a series of design mock-ups. Once the museum staff decided on the design that best represented the mission of the museum and the collection, Fig Leaf prepared and delivered HTML templates to the musuem developers.