Startec is a global telecommunications company with an established corporate identity. The challenge of this redesign was to update their web presence to incorporate their new branding while allowing for the site to be rendered in various languages via a data-driven architecture.
Fig Leaf created the splash animation to a global appeal, both visually and textually to attract an international audience. Also integrated into the splash page is a data-driven scrolling menu displaying the countries where Startec services were currently available. The menu is programmatically tied into an interactive map that visually cues each country where Startec has a presence. Each country on the map represents a portal to correlating language version of the site
The new Web site allowed Startec staff to easily update the Web site with news and features thereby allowing Startec to attract new customers.
