The Website Project
Book author, Peggy Grande spent ten years working alongside President Ronald Reagan as his Executive Assistant. When she embarked on writing her new book, she looked to Fig Leaf to design and develop a new website which would help readers connect with her online. Peggy desired an easy-to-edit and maintain WordPress website to promote her brand and her book.
The WordPress Solution
To meet Peggy’s needs, Fig Leaf created a WordPress website to promote her role as a keynote speaker and author of, “The President Will See You Now: My Stories and Lessons from Ronald Reagan’s Final Years“. Peggy’s memoir shares behind the scenes stories and never-before-published photos from her personal collection and her website enables readers to connect with her on social media and share their own memories and reflections.
“Fig Leaf has been an outstanding partner for me in helping design and launch a new website which will allow me to easily connect with readers”, stated Peggy Grande, Author, Public Speaker and CEO of Grande & Associates.
Fig Leaf selected several theme options and refined the design to support a design vision and new brand which would support the new book and the author’s keynote speaking business.
The Website Advertising and Promotion Results
Prior to the book launch, the new www.peggygrande.com website featured a pre-order book feature which was updated at launch to enable shoppers to order her book in print or audio formats from leading sellers including Amazon, Barnes & Noble, and Indie Bound. The new WordPress website was leveraged to support Peggy’s press which included a feature story in People Magazine, on the Today Show, in the Huffington Post, and in the Agewyz podcast, among other media outlets.